UberCab was founded in 2009 and Travis Kalanick joined shortly afterwards. In California where the app launched, ordering a cab was a nightmare, so much so that co-founder Garrett Camp had established his own fleet of black cabs to pick him up from bars and clubs.Ĭamp recognised the value of this service, which was less temperamental than waiting on the sidewalk for a cab or waiting more than an hour for someone to pick them up. Uber kickstarted the evolution of the taxi market in the early 2010s, when it launched an app which easily connected drivers with riders.
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